The VIADA Wants you to Learn How To Market to the Hispanic Community in Virginia
- US Hispanics make up nearly 20% of the US population, they account for 50% of all US population growth, and Hispanic purchasing power is projected to grow to $1.9 Trillion dollars by 2023. That’s a lot of punch in the pocketbook!
- There are over 828,000 Hispanics in Virginia, up 37% since 2010!
Learn:
- The best way to reach Hispanic shoppers in your area
- How to speak to Hispanic shoppers in their own language, and with the right cultural sensitivity
- How to prep your team to sell to Hispanic shoppers
Build a base of happy Hispanic customers for your dealership.