Learn About Our Team

SurgeMetrix’s leadership team have a history of serving auto dealers going back to the year 2000 when Adam founded his first automotive website company.  Lauri Marshall in Customer Support, Sean Stansell in Product, Barry Gunnels in Deployment, and Roger Volek-Shelton in software engineering are a dream team of experienced digital experts who will move this company forward.

Adam Dennis created SurgeMetrix when Dominion Dealer Solutions decided that they wanted a team that could be dedicated to, and exclusively focused on, its web customers. Consequently, Dominion asked Adam, the founder of one of the web solution companies that Dominion purchased, to take over the business. The rest is history and SurgeMetrix opened for business in March 2019 as a separate company operating independently from Dominion.  A new company made up hardcore car dealer website veterans!


History & The Core Team


We make getting started easy for you!

Our platform is well priced within the market because we want your ROI to be easy to understand.

Work with us and we can quickly get your site up and running.

We will support you every step of the way. After all, your success is our success!

Our back-end is easy-to-use and will only get easier as we improve it through testing with you.

Are spending money on SEM BEFORE you’ve maximized your SEO results?

Why waste money?

Let SurgeMetrix help you increase your sales using our SEO consultants.

  • Seasoned SEO experts who will help you organically build your online traffic
  • Detailed monthly reports with analysis and recommendations
  • Monthly calls to adjust and adapt for successe
  • Staff that is deeply dedicated to helping you improve your bottom line