All posts by Adam Dennis

General
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Get the Facts on What Hispanic Marketing Means to Your Dealership!

Over the last 3 months I’ve been posting facts about the Hispanic community because I believe that Hispanic marketing holds HUGE promise for car dealers.  The facts are loud and obvious if you listen. They scream out why you, as a car dealer, are crazy if you don’t have an active marketing campaign when you […]...
General
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Our Vision For 2020

We’re all about using best practices to help your dealership sell cars and fill your service bay!  During this past year we focused on significantly improving the speed and performance of our web platform, crafting new tools that would help dealers during the slower economy, and providing service and support that was fast and friendly.  […]...
Website Performance
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Mobile Page Speed Benchmarks for Your Dealer Website

What is the mobile page speed of your car dealer website? Does it load in two seconds or less? Three seconds? Four? “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” That came from Maile Ohye, who oversaw Google’s Search Console product until 2017.  She’s now […]...
General
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Is Clutter Drowning Your Car Dealer Website’s Calls to Action?

“In a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff,” says marketing master Seth Godin in a 2003 Ted Talk. He then goes on to say that unless something is “remarkable” it’s going to be ignored.  Times haven’t changed. These words have real […]...
General
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If Your Marketing Strategy Does Not Start With Mobile, Then You Are Hurting Your Dealership

The face of retail marketing has changed in the 21st century. The ever-present internet has taken over much of our social life and cut into our daily lives in ways that we could not have imagined 25 years ago.  And you all know what happened in our industry with car sales and promotions shifting from […]...
Uncategorized
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Welcome to the World Bree Anne!

Let us introduce you to Bree Anne Gunnels, the latest member of the SurgeMetrix family. Bree Anne is the pride and joy of Barry and Brooke Gunnels. Barry, who runs Deployments for us, is not as tired as the Mom, but both are in great spirits. We have high hopes for baby Bree! Think about […]...
General
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The ADA and Your Car Dealer Website

What is the ADA? For those of you who don’t know, the “ADA” refers to the Americans with Disabilities Act, an act which became law in 1990.  The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in public life. This protection extends to jobs, schools, transportation, and all private and […]...
SEO
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How to Build Backlinks and Semantic Mentions to Improve Your Car Dealership’s Local SEO Performance

One of the most critical ranking factors that Google uses to rank your dealer website is the number of local backlinks and semantic mentions that connect websites near you to your dealer website.  Learning how to create and manage local backlinks and mentions is critical to your dealer website’s success in attracting customers. What are […]...