Blog

Categories GMB

Is Google My Business Worth All the Hype?

Or… 13 Steps to Set Up and Manage Your GMB Account Over the last year you’ve probably heard the growing drum beat in the distance that Google My Business is extremely important for your car dealer website’s local SEO.  Consultants such as Brian Pasch, George Nenni, and a whole host of others are rocking a … Read more

Categories General

Our Vision For 2020

We’re all about using best practices to help your dealership sell cars and fill your service bay!  During this past year we focused on significantly improving the speed and performance of our web platform, crafting new tools that would help dealers during the slower economy, and providing service and support that was fast and friendly.  … Read more

Categories Website Performance

Mobile Page Speed Benchmarks for Your Dealer Website

What is the mobile page speed of your car dealer website? Does it load in two seconds or less? Three seconds? Four? “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” That came from Maile Ohye, who oversaw Google’s Search Console product until 2017.  She’s now … Read more

Categories General

Is Clutter Drowning Your Car Dealer Website’s Calls to Action?

“In a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff,” says marketing master Seth Godin in a 2003 Ted Talk. He then goes on to say that unless something is “remarkable” it’s going to be ignored.  Times haven’t changed. These words have real … Read more

Categories General

If Your Marketing Strategy Does Not Start With Mobile, Then You Are Hurting Your Dealership

The face of retail marketing has changed in the 21st century. The ever-present internet has taken over much of our social life and cut into our daily lives in ways that we could not have imagined 25 years ago.  And you all know what happened in our industry with car sales and promotions shifting from … Read more

Categories General

The ADA and Your Car Dealer Website

What is the ADA? For those of you who don’t know, the “ADA” refers to the Americans with Disabilities Act, an act which became law in 1990.  The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in public life. This protection extends to jobs, schools, transportation, and all private and … Read more

Categories SEO

How to Build Backlinks and Semantic Mentions to Improve Your Car Dealership’s Local SEO Performance

One of the most critical ranking factors that Google uses to rank your dealer website is the number of local backlinks and semantic mentions that connect websites near you to your dealer website.  Learning how to create and manage local backlinks and mentions is critical to your dealer website’s success in attracting customers. What are … Read more

Categories General

How Valuable is a Shopper’s Mobile Phone to Your Dealership?

Smartphones have truly changed the world. From purchasing plane tickets to watching movies, people now use these mobile devices for things we could not have imagined 20 years ago.. With the internet being such an important part of our everyday life, a smartphone has become a bare necessity for many people. It’s usually within an … Read more

Categories Online Marketing

How to Respond to Reviews

You must have a plan to respond to reviews because good reviews are money in the bank. Don’t believe me?  According to Podium, a leading interaction and localized reputation management company, when a prospective customer sees a good Google review, they are 38% more likely to visit your location and 29% more likely to consider … Read more