Blog

Categories Design

It’s the User Experience Stupid!

What makes a product succeed in the marketplace? Or, more specifically for auto dealers, how do vendors like us design websites that get shoppers onto your floor or in your service bay? Opinions vary – some say that a product or website’s design drives success, others say it’s data, and another group say that feature-rich … Read more

Categories Google

What does Google’s “HTTPS Everywhere” ranking change mean to your dealership?

Google uses over 200 factors to determine website relevancy , and now HTTPS has been thrown into the mix, with a rule that Google is calling “HTTPS Everywhere.” From keyword relevance and backlinks to social shares and web page loading time, Google uses its ranking signals to determine which web sites rise and which ones … Read more

Categories Design

WOW! The One Emotional Response That Your Apps Must Evoke

Do you want users to merely accept your app or to fall in love with it? App developers have priorities that range from making money to making great apps to making users stick around. One goal, though, makes all three possible – making apps that users love. Today’s crowded app marketplace is crammed with millions … Read more

Categories Design

The Birth of SurgeMetrix – Big Journeys Begin with Small Steps

A New Beginning…of Sorts I view starting a new company as similar to childbirth. While some might argue (like my wife) that childbirth is a risky metaphor for starting a new company, I see it differently. Childbirth, and the family building that follows, takes passion, commitment, hard work, pain, and a whole lot of love. … Read more