Blog

Categories Google

How to Get Better Google Reviews

If you don’t have a process in place for managing your reviews, you are potentially costing yourself lost leads and money.  A high volume of good reviews with great responses is one of the simplest and cheapest ways you can use to attract people to your showroom or service bay.  Google loves them as does … Read more

Categories SEO

Is There a “Right Balance” For SEO vs SEM Spending For Your Dealer Website?

Many car dealers use a mixture of search engine optimization (SEO) and pay-per-click search engine marketing (PPC SEM) to promote their websites. As a dealer, to maximize your return on investment, it’s crucial to find the right balance when you decide how much money to budget for each method. Balanced Spending Most marketing experts recommend … Read more

Categories Website Performance

The Need for Speed – Why Your Dealer Website Must be Fast

The speed of your dealership’s website can have a huge impact on its profitability. Load times hold are important for desktops, but even more so for mobile sites. Fifty-three percent of mobile internet users immediately vacate web pages when load times exceed three seconds, according to Google’s DoubleClick division. Think about it. Half your visitors… … Read more

Categories Security

10 “Simple” Ways to Make Your Dealership More Secure Against Hacks, Viruses, and Malware

For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash as well as your employees. You lock your doors and create security policies, but do you have the same vigilance with your digital doors and policies? Your 10 … Read more

Categories Design

It’s the User Experience Stupid!

What makes a product succeed in the marketplace? Or, more specifically for auto dealers, how do vendors like us design websites that get shoppers onto your floor or in your service bay? Opinions vary – some say that a product or website’s design drives success, others say it’s data, and another group say that feature-rich … Read more

Categories Google

What does Google’s “HTTPS Everywhere” ranking change mean to your dealership?

Google uses over 200 factors to determine website relevancy , and now HTTPS has been thrown into the mix, with a rule that Google is calling “HTTPS Everywhere.” From keyword relevance and backlinks to social shares and web page loading time, Google uses its ranking signals to determine which web sites rise and which ones … Read more

Categories Design

WOW! The One Emotional Response That Your Apps Must Evoke

Do you want users to merely accept your app or to fall in love with it? App developers have priorities that range from making money to making great apps to making users stick around. One goal, though, makes all three possible – making apps that users love. Today’s crowded app marketplace is crammed with millions … Read more

Categories Design

The Birth of SurgeMetrix – Big Journeys Begin with Small Steps

A New Beginning…of Sorts I view starting a new company as similar to childbirth. While some might argue (like my wife) that childbirth is a risky metaphor for starting a new company, I see it differently. Childbirth, and the family building that follows, takes passion, commitment, hard work, pain, and a whole lot of love. … Read more