Blog

Use Google Lighthouse to improve your website
Categories Google, Website Performance

Let Google Lighthouse Guide Your Way to a Faster Car Dealer Website

by Adam Dennis and Tom Kline A Slap in the Face Should Get You to Wake Up! As we discussed in our last article, Is Your Dealer Website Hurting Your Bottom Line?, we found that the average Google mobile speed performance rating for almost 10,000 auto dealer websites is 13/100.  Yes, that’s right.  The rating varies … Read more

Slow websites hurt your bottom line
Categories Google, Website Performance

Is Your Dealer Website Hurting Your Bottom Line?

by Adam Dennis, David Kain, and Tom Kline Pull up your average dealer website and you typically find a bunch of stuff besides the core content and inventory: A slider with multiple promotions that load every few seconds. A range of calls to action (CTAs) across the home page, with many treated equally whether they are important or not. … Read more

Categories Google

How to Get Better Google Reviews

If you don’t have a process in place for managing your reviews, you are potentially costing yourself lost leads and money.  A high volume of good reviews with great responses is one of the simplest and cheapest ways you can use to attract people to your showroom or service bay.  Google loves them as does … Read more

Categories Google

What does Google’s “HTTPS Everywhere” ranking change mean to your dealership?

Google uses over 200 factors to determine website relevancy , and now HTTPS has been thrown into the mix, with a rule that Google is calling “HTTPS Everywhere.” From keyword relevance and backlinks to social shares and web page loading time, Google uses its ranking signals to determine which web sites rise and which ones … Read more