How Valuable is a Shopper’s Mobile Phone to Your Dealership?

The average person spends 4 hours/day on their phone. What are you doing to capture your mobile shopper's attention?

Smartphones have truly changed the world. From purchasing plane tickets to watching movies, people now use these mobile devices for things we could not have imagined 20 years ago.. With the internet being such an important part of our everyday life, a smartphone has become a bare necessity for many people. It’s usually within an arm’s reach at all times.

Research shows the average person spends around four hours a day on their phone. When it comes time to shop for a new car, the overwhelming majority of today’s consumers will be doing a great deal of online research. As a car dealer, you must find ways to connect with potential customers through their phones. Here are a few facts to consider.

Shopping with Your Mobile Phone

Debit cards still handle the majority of today’s transactions. However, more and more people are starting to use mobile apps for making payments. In fact, Apple Wallet and Google Pay are more popular than ever before. Mobile apps such as these are extremely convenient and secure and can prove to be a real opportunity for auto dealers who want to market to shoppers.

The Average American Checks Their Phone Numerous Times a Day

According to a study performed by a company called Asurion, the average person checks their phone about 80 times a day.  80 times!!  This gives you as a car dealer an easy opportunity to make a sales pitch many times a day.

Most Automotive Searches Come from a Mobile Device

According to studies, roughly 60 percent of automotive searches come from a mobile device. Shoppers research car reviews and surf the web for deals. Having a well-designed web site that works well with mobile devices is critical. Information needs to be easily found through a few clicks, contact forms should be simple to fill out, your dealership’s phone number must be highly visible.  Next, your load speed is critical; if a page takes longer than three seconds to load, the average person will abandon your site. You definitely don’t want to lose business because of a slow-loading website.  And, finally, if your dealership provides promotions on your website, having promos that can easily work with a shopper’s phone can be the difference between a sale and no sale.

The Final Verdict

As you can see, smartphone use is at an all-time high. Dealers should make it a point to reach out to car shoppers. If your digital strategy doesn’t include how you can access a shopper’s phone to your benefit, then you are limiting your opportunities to sell cars and fill your service bay.  Our new product, SurgeOffers, gets you on a shopper’s without the need for the shopper to load an app.  Find out how by calling us today at 954.507.6454 or contacting us via our website.  We want you to win; that’s why we’re here to help!