Blog

Increase revenue with Hispanic marketing!
Categories Hispanic Marketing

Make More Money by Marketing to the Hispanic Community Near You…

The idea of allocating a significant amount of cash for advertising to a market you don’t understand can be intimidating, but the following facts should help you see why marketing to the Hispanic community makes good business sense for your dealership.

Use Google Lighthouse to improve your website
Categories Google, Website Performance

Let Google Lighthouse Guide Your Way to a Faster Car Dealer Website

by Adam Dennis and Tom Kline A Slap in the Face Should Get You to Wake Up! As we discussed in our last article, Is Your Dealer Website Hurting Your Bottom Line?, we found that the average Google mobile speed performance rating for almost 10,000 auto dealer websites is 13/100.  Yes, that’s right.  The rating varies … Read more

Slow websites hurt your bottom line
Categories Google, Website Performance

Is Your Dealer Website Hurting Your Bottom Line?

by Adam Dennis, David Kain, and Tom Kline Pull up your average dealer website and you typically find a bunch of stuff besides the core content and inventory: A slider with multiple promotions that load every few seconds. A range of calls to action (CTAs) across the home page, with many treated equally whether they are important or not. … Read more

Google My Business optimization - 3 of 6
Categories GMB

Get More Reviews! No Excuses!

Issue 3 of 6 Customer reviews on Google My Business (GMB) can have a HUGE impact on how Google views your business and how you rank relative to your competitors.  It’s very important to pursue and maintain a good review ranking (and high volume of reviews) on your GMB listing.  Here are some reasons why. … Read more