The face of retail marketing has changed in the 21st century. The ever-present internet has taken over much of our social life and cut into our daily lives in ways that we could not have imagined 25 years ago. And you all know what happened in our industry with car sales and promotions shifting from … Read more
What is the ADA? For those of you who don’t know, the “ADA” refers to the Americans with Disabilities Act, an act which became law in 1990. The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in public life. This protection extends to jobs, schools, transportation, and all private and … Read more
One of the most critical ranking factors that Google uses to rank your dealer website is the number of local backlinks and semantic mentions that connect websites near you to your dealer website. Learning how to create and manage local backlinks and mentions is critical to your dealer website’s success in attracting customers. What are … Read more
Smartphones have truly changed the world. From purchasing plane tickets to watching movies, people now use these mobile devices for things we could not have imagined 20 years ago.. With the internet being such an important part of our everyday life, a smartphone has become a bare necessity for many people. It’s usually within an … Read more
For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash as well as your employees. You lock your doors and create security policies, but do you have the same vigilance with your digital doors and policies? Your 10 … Read more
