Built by Car Guys, Not Just Coders
Since 2000, we’ve been in the trenches with auto dealers. We don’t just build tech; we build outcomes based on two decades of grit.
20+
Years of Dealer SaaS Experience
35,000+
Dealer Sites Benchmarked
#1
Ranked for Google PageSpeed
100%
Partner-First Support
Our Knowledge is Rooted in the Lot
SurgeMetrix isn't a "startup" finding its way. Our founder, Adam Dennis , launched his first SaaS company for dealers in 2000. He hasn't stopped since. He was joined early on by Sean Stansell , and together they’ve navigated every major shift in automotive digital marketing.
We realized that "good enough" support and "pretty" websites were failing dealers. We built a platform that out-performs the market because we know that in the car business, speed is the only metric that matters.
The Result: A partnership where we often reach out to help before you even know there's a problem.
The Core Leadership Team
Adam DennisPrincipal & Founder
Serving dealers since 2000. Adam leads the vision, ensuring our software isn't just "tech," but a tool that helps you actually make money.
Sean StansellBusiness Development & Product
An industry veteran who worked alongside Adam from the early days. Sean ensures our products solve real-world dealership pain points.
Roger Volek SheltonCTO
The architect behind our high-velocity code. Roger ensures our web platform consistently crushes Google’s PageSpeed Insights.
Lauri MarshallClient Success
Lauri embodies our "support-at-the-core" philosophy, ensuring our customer service remains unparalleled in the industry.
Barry GunnelsDesign & Deployment
Barry bridges the gap between high-end aesthetics and technical SEO, making sure your site looks great and ranks even better.
The "Art of War" Strategy
We use tools like SurgeRecon to help you understand your enemy. If you've read Sun Tzu, you know why this data is your greatest weapon.