Hyper-Targeted Hispanic Marketing
![Hispanic Family](https://s3.amazonaws.com/dom-cms/Site/58f051f8-d0af-4789-b3bb-cc870886c0a1/images/interior/hispanic-marketing.jpg)
So why should you market to the Hispanic community?
It’s a no-brainer! Let’s look at some numbers:
- Almost 25% of Hispanics earn $75k or more, and that’s up 15% from 10 years ago.
- Annual spending in the US from the Hispanic community is over $3 trillion, and will continue to grow well into the future. Their growth rate is 2.5x non-Hispanic equivelants.
- US Hispanics under 30 represent 25% of the US population. That's a marketing segment to invest in.
- US Hispanics are heavily under targeted in advertising representing only 4% of advertising budgets, if any. That’s up from 3% over 20 years ago which is less than the rate of inflation.
So what's in it for you? It's simple. Look at those numbers, especially #4! Most dealers are ignoring their Hispanic community. This means that you probably have an untouched market that you can develop to sell more cars.
![SurgeDivider](https://s3.amazonaws.com/dom-cms/Site/58f051f8-d0af-4789-b3bb-cc870886c0a1/images/interior/surge-divider-mobile.png)
![Hispanic Ad Examples](https://s3.amazonaws.com/dom-cms/Site/58f051f8-d0af-4789-b3bb-cc870886c0a1/images/interior/ad-examples.jpg)
Let’s face it, you probably need help marketing to your local Hispanic community…
Here’s what we can do for you!
- Analyze the composition of your local community so that you nuance your messaging appropriately.
- Help you develop a marketing plan that tells your story and captures the interest of Hispanic shoppers.
- We can help you train your staff, hire bilingual sales people, and adapt processes so that they ensure that your Hispanic customers have a great experience, and you get more sales.
- Adapt your website, Google Business Profile, Bing Profile, and other social media outlets to your new Hispanic marketing program.
- And, finally, we can help you execute a plan that meets your budget, meets your goals, and sells more cars!