Demographic Targeting
Why should you do demographic targeting?
It’s a no-brainer! Talking to people in how they talk, and showing cultural sensitivity too, expands your ability to get more sales.
For example, US Hispanics are the largest minority group in the US, but most dealers don't market to them. Here's what they're missing:
- Almost 25% of Hispanics earn $75k or more , and that’s up 15% from 10 years ago.
- Annual spending in the US from the Hispanic community is over $3 trillion, and will continue to grow well into the future. Their growth rate is 2.5x non-Hispanic equivelants.
- US Hispanics have very high brand loyalty, when they are treated well.
- US Hispanics under 30 represent 25% of the US population. That's a marketing segment to invest in!
- US Hispanics are heavily under targeted in advertising representing only 4% of advertising budgets, if any. That means that your competitors aren't likely to be marketing to them, which means an opportunity for you.
So what's in it for you? It's simple. Look at those numbers, especially #2! Most dealers are ignoring their Hispanic community, never mind other communities too. This means that with a little thought you are very likely to have an untouched market that you can develop to sell more cars .
Talk to us via our "Let's talk" form and we can get you the data for free.
Let’s face it, you probably need help marketing to your local Hispanic community…
Here’s what we can do for you!
- Analyze the composition of your local community so that you nuance your messaging appropriately.
- Help you develop a marketing plan that tells your story and captures the interest of Hispanic shoppers.
- We can help you train your staff , hire bilingual sales people, and adapt processes so that they ensure that your Hispanic customers have a great experience, and you get more sales.
- Adapt your website, Google Business Profile, Bing Profile, and other social media outlets to your new Hispanic marketing program.
- And, finally, we can help you execute a plan that meets your budget, meets your goals, and sells more cars !