Hyper-Targeted Hispanic Marketing

Hispanic Family

So why should you market to the Hispanic community?

It’s a no-brainer! Let’s look at some numbers:

  1. Currently, around 20% of the US population is Hispanic. That number should reach nearly 30% over the next 20 years.
  2. Almost 25% of Hispanics earn $75k or more , and that’s up 15% from 10 years ago.
  3. Annual spending in the US from the Hispanic community is over $3 trillion, and will continue to grow well into the future.

Many dealerships have a large number of Hispanic people living around them, but they no strategy to capture their sales. It’s been proven, however, that if you market to Hispanics in a way that shows you understand their language and culture, then they are more likely to buy from you than a competitor who does nothing.

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Hispanic Ad Examples

Let’s face it, you probably need help marketing to your local Hispanic community…

Here’s what we can do for you!

  1. Analyze the composition of your local community so that you nuance your messaging appropriately.
  2. Help you develop a marketing plan that tells your story and captures the interest of Hispanic shoppers.
  3. Execute on your plan in a way that meets your budget and goals.
  4. Adapt your website, Google Business Profile, Bing Profile, and other social media outlets to your new Hispanic marketing program.
  5. And, finally, we can help to train your staff, hire bilingual sales people, and adapt your processes so that they ensure that your Hispanc customers have a great experience, and you get more sales.
Hispanic Ad Examples

Contact Us Today!

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