SurgeMetrix is a market intelligence data supplier to FordDirect for consultative support of Ford and Lincoln dealers by the FordDirect Field Team.
Do You Know The Answers to These Questions?
- Is your website faster than your competitors’ sites?
- Are you doing better with your Google reviews, or are your competitors beating you?
- How large is the Hispanic population around your dealership and what is its makeup culturally?
- Are your competitors marketing to the Hispanic community?
- Is your website vulnerable to an ADA (Americans with Disabilities Act) lawsuit?
- Do you know the turnover rate of your competitor's inventory?
- Do you know how to improve the performance of your website's position relative to your competitors?
If you don’t know the answers to any of those questions, you’re competing with one arm tied behind your back.
We Can Help You Collect the Intelligence You Need to Outwit Your Competitors
We developed an analytics engine, called SurgeRecon, that exposes blind spots in your analytics. Among other things, it…
- Analyzes your website page speed relative to your competitors AND it provides information that will show you how to improve your performance, if needed.
- Can give you the information and tools you need to help improve your review performance relative to your competition. Reviews are no joke when it comes to organic performance!
- Presents Hispanic market data that doesn’t just show you the size of your Hispanic population at 15, 25, or 50 miles around your dealership, but what the composition of the community is by zip, and by country of origin (which is huge for culturally tailored messaging).
- Can show you which of your competitors are marketing to the Hispanic community (or not), thus giving you the information you need to exploit their weaknesses.
- Will give you the recommendations necessary for making your website more ADA compliant, thus reducing your risks of ADA related lawsuits.
- Shows you the turnover rate of your competitors so you can see what they are selling vs what you are selling.
Knowledge is power. If you are a dealer group, an OEM, or a dealership that wants to optimize your position in the market, then give us a ring so we can talk. The conversation is free, and our charming personalities are sure to brighten your day!
