Reach New Customers and Get More Sales
Hispanic Marketing
For the last 3 years, we have conducted a Hispanic Car Buying Preferences survey to assess the community’s attitudes about a range of topics of interest to auto dealers.
Knowing how your car buyers shop, and what they like, is the first step toward understanding and capturing your market. After all, successfully marketing to the Hispanic community comes down to understanding the culture, not just advertising in Spanish. Enter your information in the form on the right, and then select “Get the Surveys Now!” to get the 2022 survey (and the 2020 and 2021 surveys too).
SurgeRecon
If you represent a dealer group or an OEM and you are curious about how well your dealerships are positioned digitally relative to your competitors, then SurgeRecon can help. We can assess you and your competitors’ website performance, the types of digital ads that are being run, SEO positioning, what work, if any, is being done to market to your local Hispanic Market, and so on. SurgeRecon crunches a lot of data to offer prescriptive recommendations on how to improve your digital positioning relative to your competitors. Information is power, and we can give that power to you.
Are you curious what the average load time is for your vendor’s website relative to its competitors? Here is snapshot of a few providers from our latest 35,000+ dealer website review:
* Results may vary by a few points with each review. These numbers are extracted using Google’s algorithm, not any hocus pocus by us.
- Dealer.com: 26/100*
- DealerInspire: 18/100
- DealerOn: 21/100
- FusionZone: 31/100
- Sincro Digital (CDK): 12/100
Hispanic Market Data:
- Of the 35k+ dealers analyzed, over 60% (21,500+) had 75,000 or more Hispanics living within 50 miles of their dealership
- Approximately 45%, or over 115,800 dealers, had Hispanic populations between 75k and 1M
- And around 5,700, or 16%, had populations over 1M
This is only a small chunk of the information that we can provide to you about your dealerships and your competitors. Knowledge is power. It is a power where you can work your competitors’ weaknesses to your advantage!
"It is rare for me to write a review for a vendor, but due to such a wonderful experience we've had with them, I felt very compelled to share my experience with SurgeMetrix. Meeting Adam and his staff has been a real game changer for our business. Adam has gone above and beyond by not only providing his vast Google/Marketing knowledge, but by holding us accountable by constantly verifying that we are implementing it properly. So if you're looking to make more sales and have an edge over your competition, then calling SurgeMetrix should be the only call you have to make."
- Kevin Pendergrass - Carolina Auto Sales